

Chris Afflitto
Field Sales Specialist & Brand Representative
Retail Strategy Meets Cannabis Field Sales
Chris Afflitto serves as a Field Sales Specialist and Brand Representative at Indigo East, where he supports wholesale expansion, dispensary partnerships, and in-store activations across New Jersey.
With over a decade of national retail merchandising and procurement experience — including leadership within Whole Foods Market’s billion-dollar grocery and specialty coffee categories — Chris brings structured sales strategy and data-driven decision-making to the cannabis space.
He understands retail from the inside out.
Cannabis Retail Experience
Chris maintains firsthand experience with:
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Customer product education
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Dosage guidance
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Compliance-aligned transactions
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Real-time consumer behavior insights
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Regulatory awareness in New Jersey
This dual perspective — wholesale + retail floor — allows him to represent Indigo East with clarity, empathy, and operational understanding.

