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Chris Afflitto

Field Sales Specialist & Brand Representative

Retail Strategy Meets Cannabis Field Sales

 

Chris Afflitto serves as a Field Sales Specialist and Brand Representative at Indigo East, where he supports wholesale expansion, dispensary partnerships, and in-store activations across New Jersey.

 

With over a decade of national retail merchandising and procurement experience — including leadership within Whole Foods Market’s billion-dollar grocery and specialty coffee categories — Chris brings structured sales strategy and data-driven decision-making to the cannabis space.

 

He understands retail from the inside out.

 

 

Cannabis Retail Experience

 

Chris maintains firsthand experience with:

 

  • Customer product education

  • Dosage guidance

  • Compliance-aligned transactions

  • Real-time consumer behavior insights

  • Regulatory awareness in New Jersey

 

This dual perspective — wholesale + retail floor — allows him to represent Indigo East with clarity, empathy, and operational understanding.

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