Indigo East x Top Dawg Seeds: The Dawg Has Landed in New Jersey

Oct 27
2 min read

A new chapter for East Coast cannabis begins here.

Text "INDIGO EAST x Top Dawg Seeds" with a city skyline silhouette in black and white. Bold, modern font suggests collaboration.

Indigo East is proud to announce an official partnership with JJ of Top Dawg Seeds — one of the most respected and influential breeders in the global cannabis scene. For decades, JJ has been shaping the genetics, flavor, and legacy of cannabis from his roots in New York City to growers and connoisseurs worldwide.

This partnership brings together two forces of culture:

Top Dawg Seeds — the iconic breeding collective behind legendary strains like Star Dawg, Tres Dawg, Guava Chem, Nigerian Haze, and African Haze.
Indigo East — New Jersey’s emerging powerhouse of premium cultivation, manufacturing, and transparency-driven cannabis experiences.

Who is JJ of Top Dawg Seeds?

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Known in the industry as JJ NYC, JJ is a true OG of the East Coast cannabis movement.

He started breeding in the underground NYC scene during the 1990s, refining and preserving rare genetic lines like Chemdog and Haze, long before the modern cannabis industry existed.

His creations — Star Dawg, Tres Dawg, Nigerian Haze, and countless others — became cornerstones of today’s cannabis genetics. They carry a reputation for authentic flavor, potency, and structure, embodying the East Coast’s raw creativity and relentless drive for quality.

JJ’s passion goes beyond growing. He’s known for standing against imitation genetics and keeping the culture honest — protecting the legacy of those who built cannabis before it was legal to do so.

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What This Partnership Means

This collaboration bridges legacy and innovation. Together, Indigo East and Top Dawg Seeds will introduce:

🌿 Exclusive Co-Branded Drops – Authentic Top Dawg genetics, cultivated and distributed under the Indigo East standard.
🧬 New Breeding Projects – Combining legacy Top Dawg genetics with fresh, high-performing phenotypes from Indigo East’s vault.
🏙️ Cultural Representation – A true East Coast alliance representing the heritage, authenticity, and energy that define New York and New Jersey.

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Legacy Meets the Future

At Indigo East, we believe in honoring the past while building the future. JJ’s story and Top Dawg’s genetics have shaped an entire era of cannabis.

Now, with Indigo East’s cultivation precision, creative direction, and transparency-first philosophy, that legacy evolves into something new — a refined, elevated, and authentic East Coast experience.

This is more than a collaboration.

It’s a statement about where cannabis came from — and where it’s going next.